Google Ads built around cost-per-lead, not cost-per-click.
Search, Performance Max and remarketing campaigns with conversion tracking wired in from day one.
Most Google Ads accounts are optimized for the wrong metric — clicks and impressions instead of qualified leads. We rebuild campaign structure, tracking and budget allocation around what actually matters: cost-per-qualified-lead and pipeline impact.
Problems we solve
- High ad spend with no reliable conversion tracking
- Budget spread thin across too many keywords with no clear priority
- Competitor terms and brand terms competing for the same budget with no strategy
- No clarity on which campaigns actually drive booked consultations or sales
Our process
- 01
Account audit + conversion tracking setup (GTM, GA4, call tracking where relevant)
- 02
Campaign architecture rebuilt around intent tiers (core search, competitor, remarketing)
- 03
Budget allocation prioritized by proven cost-per-lead, not guesswork
- 04
Weekly optimization based on lead quality, not just click volume
- 05
Monthly reporting tied to actual bookings/sales, not just platform metrics
Benefits
FAQs
What budget do I need to start?
Effective starting budgets vary by industry and city competitiveness — we'll recommend a realistic number after the account audit.
Do you build landing pages too?
Yes — through our Web Design service, or we can optimize your existing pages for the campaign.
How is this different from just boosting posts?
Google Ads targets active search intent — people already looking for what you offer — versus interruption-based social ads.